Jerry R. Goolsby
Hilton/Baldridge Distinguished Chair in Music Industry Studies and Professor of Marketing
Address: 6363
St. Charles Avenue, Box 15
New Orleans, LA 70118
Phone: (504)864-7961
Fax: (504)864-7970
Email: jgoolsby@loyno.edu
Office: Miller 313
Education
- Ph.D. 1984-1988 Texas Tech University . Major field: Marketing; Minor fields: Statistics, Research Methods
- M.B.A. 1980-1984 Texas Tech University. Major Emphasis: Marketing
- B.A. 1970-1974 Texas Tech University Major field: History; Minor field: Political Science
Academic/Industry Experience
- Hilton/Baldrige Eminent Scholar And Professor of Marketing, Loyola University New Orleans, 2001 to Present
- Associate Professor of Marketing, University of South Florida, 1995 to 2001
- Assistant Professor of Marketing, University of South Florida, Fall 1990 to 1995
- Assistant Professor of Marketing, Oklahoma State University, Fall 1987 to Summer 1990
Awards
- Outstanding Undergraduate Teaching Award - Spring 2003
Research Interests
- Music Marketing
- Customer and Market Focus
- Quality Management
Publications, Proceedings, and Papers
- Jesse Barfield, Caroline Fisher, and Jerry R. Goolsby (2004), “Improving Competitiveness Through Non-Value-Added Activity Analysis,” Cost Management, 18 (4), 22-32.
- Felicia N. Lassk, Karen Kennedy, and Jerry R. Goolsby (2004), “Exploring the Internal Customer Mindset of Marketing Personnel,” Journal of Relationship Marketing.
- Karen Kennedy, Jerry R. Goolsby, and Eric Arnould (2003), “Implementing a Customer Orientation: Extension of Theory and Application,” Journal of Marketing, 67 (October), 67-81.
- Karen Kennedy, Felicia Lassk and Jerry R. Goolsby (2002), "Customer Mindset of Employees Throughout the Organization." Journal of the Academy of Marketing Science, 30, (2), 159-171.
- Boorom, Michael, Jerry R. Goolsby and Rosemary Ramsey (1998), "Relational Communication Traits and Their Effect on Adaptiveness and Sales Performance," Journal of the Academy of Marketing Science, 26 (1), 16-30.
- Marshall, Greg, Felecia G. Lassk, Karen Norman Kennedy, and Jerry R. Goolsby (1996), "Integrating Quality Improvement Techniques into the Marketing Curriculum," Journal of Marketing Education, 18 (2), 28-38.
- Singh, Jagdip, Jerry R. Goolsby, and Gary K. Rhoads (1994), "Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives," Journal of Marketing Research, 558-569.
- Rosemary Lagace, Jerry Goolsby, and Jule Gassenheimer (1993), "A Quasi-Replicative Assessment of a Reduced Version of INDSALES." Journal of Personal Selling and Sales Management, 13 (1), 65-72.
- Jerry R. Goolsby, Rosemary Lagace, and Michael Boorom (1992), "Psychological Adaptiveness and Sales Performance," Journal of Personal Selling and Sales Management, 12 (2), 51-66.
- Jerry R. Goolsby and Shelby D. Hunt (1992), "Cognitive Moral Development and Marketing," Journal of Marketing, 56 (January), 55-68.
- Jerry R. Goolsby, (1992) "A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations," Journal of the Academy of Marketing Science, 20 (2), 155-164.
- Singh, Jagdip, Van R. Wood, and Jerry R. Goolsby (1990), "Consumer Satisfaction with Health Care Delivery: Issues of Measurement and Research Design," Journal of Ambulatory Care Marketing, 4 (1), 105-115. Also published in Advances in Health Care Research, 1989.
- Joshua L. Wiener, Raymond W. LaForge, and Jerry R. Goolsby (1990), "Personal Communication in Marketing: An Examination of Self Interest Contingency Relationships," Journal of Marketing Research, May, 227-231.
- Jerry R. Goolsby, Gary K. Rhoads, Jagdip Singh, and Phillips Goodell Jr. (1990), "Boundary Spanning and Burnout: Toward an Understanding of Burnout in Marketing Organizations," Proceeding of the American Marketing Association's Winter Educator's Conference, Abstract.
- Jerry Goolsby and Jagdip Singh (1989), "Service Quality: An Agenda for Future Research," Developments in Marketing Science, Jon M. Hawes and John Tanopoulos, eds., Vol. 12, Akron, Ohio: Academy of Marketing Science, 497-502.
- Shelby D. Hunt and Jerry R. Goolsby (1988), "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective," in Historical Perspectives on Marketing: Essays in Honor of Stanley C. Hollander, Lexington, MA: Lexington Books, 35-51.
- Van R. Wood and Jerry R. Goolsby (1987), "Foreign Market Information Preferences of Established U.S. Exporters," International Marketing Review, Winter, 43-52.
- Van R. Wood, Jerry R. Goolsby, and Jagdip Singh (1987), "Expanding Strategic Planning for Health Care Markets: A Framework for Long Term Planning," M. Venkatesan, ed., Advances in Health Care Research, Wright State University.
Personal
Hobby: Building of Custom Guitars (click on photos below)
