Scholarly Activities in Program
- Kate Lawrence, Tom Hickman and James Wards, (2004), "A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees," by Sport Marketing Quarterly .
- Caroline Fisher, Jing Li, and Jesse Barfield (2004), "Retesting a model of the Deming management method," in Total Quality Management and Business Excellence.
- Merritt, Nancy, William Redmond and Michael M. Pearson, " Business Support of Government Intervention: Tire Dealers' Responses to Disposal Issues " Journal of Nonprofit and Public Sector Marketing , 2004.
- Jesse Barfield, Caroline Fisher and Jerry Goolsby, 2004, "Improving Competitiveness through Non-Value-Added Activity Analysis," in Cost Management .
- Kimball Marshall and Caroline Fisher (2003), "Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange," accepted in the Journal of Nonprofit and Public Sector Marketing.
- Jerry Goolsby (2003), "Implementing a Customer Orientation: Extension of Theory and Application," at the Journal of Marketing. The article is co-authored with Karen Kennedy and Eric Arnould.
- Pearson, Michael M., and Lee Mundell, "Spreadsheet Modeling of Spatial Problems: A Classroom Exercise," Decision Sciences Journal of Innovative Education , 2003.
- Jerry Dauterive, Caroline Fisher, and Jesse Barfield (2003), "Impacts of State Quality Awards on the New Economic Index" by the Journal of Business Economics Research.
- Dr. Walter Block and Dr. Jerry Goolsby (2002), "Education and Bureaucracy: National Testing and School", was accepted in the Texas Education Review.
- Dr. Caroline Fisher, Dr. Michael Pearson and Dr. John Barnes (2002), "A Study of Strength of Relationship Between Music Groups and Their External Service Providers: Impacts on Music Group Success," accepted by Services Marketing Quarterly.
- Pearson, Michael M., John W. Barnes and Scott Fredrickson, "Classroom Exercises for Music Merchandising: Comparing the Reaction of Music Students to Traditional Retailing Students," Journal of the Music and Entertainment Industry Educators Association , (Spring 2002, Vol. 2, No. 1, pp. 28-59).
- Pearson, Michael M., Caroline Fisher, Lee Mundell, and John W. Barnes, "Spreadsheet Model for the Classroom: The Value of Position on the Web Page," Journal of Internet Commerce , 2002.